Disney and Siemens' New Pediatric Kit

Seriously, how cute is this? Disney and Siemens have created this kit to be given to kids when they're fitted with a Siemens hearing aid. The kit comes with a Mickey doll, a storybook and tools to help the child and parents care for the hearing aids. Everything is packaged inside a Mickey box that can become a lunchbox.

I've never had a Siemens instrument but if I had gotten a kit like this as a kid I would have been thrilled. Not only did I love books (still do), but that Mickey would have become my best friend. I hope a lot of kids get enjoyment and comfort from their new pal.